NYC Velo, New York NY

Designed and constructed on a tight schedule, the goal was to balance maximized display with visual simplicity.

Three diverging paths disseminate from the entry of NYC Velo's door leading to the cyclist’s lounge and repair shop in the rear of the store. The paths rise from the floor to reveal merchandise shelves below.

The solution was in the development and fabrication of bent steel rod clothing display. One sample of each product is displayed with sized stock folded on shelving below.


NYC Velo Website
Design / Steel Fabrication: Lauren Crahan, John Hartmann, Andrei Pogany, Corey Yurkovich