Vasa Jewelry Store
New York NY
Theatrical scrim wraps a steel frame which cantilevers from the wall to form a new delicate surface within this concrete interior. The stretched scrim is illuminated by daylight entering from the storefront window creating a shadowy hint of the structure behind it.
This seduction, born from the relationship of clothing veiling the body, sets the stage for the custom jewelry display. Held inside the scrim is a walnut clad vitrine. The interior is wrapped with wool felt and detailed with a custom brushed solid brass bars. The wool interior is a light pale peach, combined with the wood and brass makes a warm palette of skin tones to display the delicate jewelry.