A showroom is in deference to the clothing and accessories it is displaying. A vanilla box won’t do, it must have attitude expressing with geometries, colors, and materials a personality.

WEFAD is focussed around the redevelopment of the former Phillips Baker Rubber Company building, with its earliest structure dating back to the 1890’s. Stripping the structure of its later appendages, the building is presented to be cleaned, restored, and re-energized.

ALTUZARRA SHOWROOM & OFFICE Monochromatic environment of a bone color that hovers between gray and flesh tones. This custom color wraps walls, floors, and furniture, emulating both the subversive and fiercely feminine nature of the Altuzarra brand.

FBMM Former garment loft transformed into office space, providing a well-worn oak floor with a patina of history that played nicely with the new desks and glass partitions. To best serve our clients, we mixed-and-matched items from a custom millworker, generic cabinet shop, and IKEA to produce a very precise, integrated office-desk system.

DAVIDOVICH BAGEL Two years after designing the first Davidovich Bagel Shop in Essex Market, we had the opportunity to re-envision the bakery and create their second shop in Chelsea Market.

SUNSET PARK SHOPSHARE New York is part of the new manufacturing economy and the newest frontier is Sunset Park; Freecell was asked to envision a building that optimizes its organization to suit the incoming high tech entrepreneurs.

SCAPE LANDSCAPE STUDIO The renowned landscape architecture studio, Scape, asked us to design their new offices. We provided custom desk, worktable, pin-up, and storage pieces allowing them to have clustered office seating along the window wall with flexible work tables in the middle of the space for impromptu meetings and production of model and large-scale drawings.

KASSATEX Created with the vision of providing bed and bath collections that offer casual, affordable luxury. With headquarters located in Manhattan's Garment District, Kassatex asked Freecell to renovate and revise both its showroom and office.